Why is “McLobster” Trending Today?

You’ve read about it all morning on Twitter, and probably doubted its existence, but YES, THE MCLOBSTER IS REAL!

McDonalds just started running a new campaign for the McLobster roll, which will be available for a short time in participating restaurants, but apparently it’s not new.
The McLobster has been available during certain times for years now in Canada,  New England and parts of Maine, where the Lobster roll is world famous, and the locals claim that it tastes, and is priced just like the rest of them in town.
(Nevermind the fact that it looks like it’s made from someone’s thrown up chicken Mcnuggets.)
Check out this commercial from Canadian Television.